Video became one of denim's main ways to connect during the pandemic. In August 2021, Lenzing's Carved in Blue launched the first Blue Lenz Denim Video Awards to recognise the best storytelling on its Blue Lenz YouTube channel, which by then held more than 300 videos from mills, consultants and industry insiders.
A panel of seven judges from around the world reviewed the entries across eight categories. The "Azgard 9 CO2AT Case" was nominated for Best Overall Video, alongside films from CBL, Cone Denim and Artistic Milliners. The film tells the story of CO2AT, Azgard9's oxygen- producing garment, launched a month earlier at Première Vision's Digital Denim Week.
"With the pandemic, videos became a way to connect globally as we have had limited in- person meetings," said Lenzing's Tricia Carey. "We believe the denim industry needs to celebrate the incredible creativity, people and concepts." Winners were announced live at Bluezone in Munich on 31 August 2021.
Key facts
- Awardsfirst Blue Lenz Denim Video Awards, by Lenzing's Carved in Blue
- NominationBest Overall Video, "Azgard 9 CO2AT Case"
- Suggested imagesite photo for this category
- Other nominees in the categoryCBL, Cone Denim, Artistic Milliners
- Judgingseven international judges, eight categories
- CeremonyBluezone, Munich, 31 August 2021
- Channelmore than 300 videos on Blue Lenz
The nomination was an early sign of the recognition CO2AT would go on to win, and of how Future Before Fashion connects with the global denim community.
