In late August 2022, Munich Fabric Start's Bluezone went back to school. On 30–31 August, the show turned into a Denim Campus, with trends, seminars and learning for everyone in the denim chain. Lenzing's Carved in Blue invited visitors to see how leading mills from around the world, including Azgard9, Advance Denim, Bossa, Calik, DNM Denim, Kipas Denim and Naveena, use TENCEL™ lyocell in their collections.
The education theme ran through the programme. It was Bluezone's first collaboration with the Transformers Foundation, which held a series of sustainability seminars in the Lecture Forum of the Keyhouse area. An Orta x Bluezone hackathon with the Technical University of Munich invited visitors to create their own NFTs. Lenzing celebrated 30 years of TENCEL™ and previewed the 2022 edition of its Circle Book, with a seminar on 31 August. The programme also included the Blue Lenz Video Awards ceremony.
For Azgard9, TENCEL™ is a long relationship. The company designed its first fabric with TENCEL™ in 2005 to meet customers' demand for a softer touch, and by 2022 it was producing one million metres of fabric with TENCEL™ a year. "Tencel covers a broad range of aesthetics, from looking good to feeling good," said COO Munir Alam.
Key facts
- ShowBluezone, Munich Fabric Start, 30–31 August 2022
- Themeeducation, the Denim Campus
- ProgrammeTransformers Foundation seminars, NFT hackathon, TENCEL™ 30th anniversary, Circle Book 2022 preview, Blue Lenz Video Awards
- Azgard9 and TENCEL™first fabric in 2005; one million metres a year by 2022
Sharing knowledge and responsible fibres with the industry is part of how Azgard9 lives Future Before Fashion.
