In May 2018, Denim Première Vision opened a new chapter. After its 10th anniversary in 2017, the show announced that its Paris edition would become an annual event, alternating with another European fashion city. The May edition moved to the Parc Floral de Paris, and Denimsandjeans.com described it as "the litmus test" for the new format.
Seventy-three international denim companies from Europe, the USA and Asia took part, including weavers, component makers and service providers, with many new names on the list. Azgard9 exhibited as a weaver on stand E12 and presented its newest fabrics to brands and designers.
The programme reflected where the industry was heading. On Wednesday 23 May, fashion workshops decoded the Autumn/Winter 2019–20 season through five themes, from Impact Tailoring to Active Denim, and Lucia Rosin of the Italian studio Meidea presented the season's styles and fits. A "Smart Talk", run with the Alliance for Responsible Denim, asked whether the circular economy could answer the need to produce "more and better" while respecting the planet.
For Azgard9, it was the fourth Denim Première Vision in 18 months, a steady presence that helps turn first conversations into developments and orders.
Key facts
- ShowDenim Première Vision, from 23 May 2018
- VenueParc Floral de Paris
- Scale73 international denim companies from Europe, the USA and Asia
- Azgard9weaver, stand E12
- Programme themesA/W 2019–20 trends, fits, and the circular economy in denim
The circular-economy questions raised in Paris in 2018 are ones Azgard9 has since answered in its own fabrics, from Revive to recycled-fibre blends, as part of putting the future before fashion.
