At Bluezone, Munich Fabric Start, in early 2020, the theme was "Ecoism", and the mills on show were expected to prove it. Lenzing's Carved in Blue toured the show and highlighted new developments in TENCEL™ x REFIBRA™ denim from a group of mills that included Azgard9, Bossa, Calik, Candiani, DNM, Kipas, Orta, Royo, Santanderina and Vicunha.
REFIBRA™ technology upcycles cotton scraps into new TENCEL™ lyocell fibre. For denim, it is a way to bring recycled content into fabric without giving up the softness and drape TENCEL™ is known for. It helps close the loop between garment waste and new fabric.
Azgard9 built REFIBRA™ into whole fabric groups. Later in 2020, deputy general manager Aamir Muhammad described two of them to Carved in Blue: Super Soft Glossy Denim, a stretch collection based on REFIBRA™ technology, organic cotton and Lurex, and Super Soft and Active Denim, a power-stretch range combining REFIBRA™ technology, organic cotton and Dual FX technology.
At the same Bluezone, Lenzing showed its Sustainable Denim Wardrobe Hardwear collection with Jeanologia and Endrime, underlining how fibre, finishing and trims makers were working together on lower-impact jeans.
Key facts
- ShowBluezone, Munich Fabric Start, early 2020; theme "Ecoism"
- TechnologyTENCEL™ x REFIBRA™, lyocell made partly from upcycled cotton scraps
- Azgard9 REFIBRA™ groupsSuper Soft Glossy Denim; Super Soft and Active Denim
- Other mills featuredBossa, Calik, Candiani, DNM, Kipas, Orta, Royo, Santanderina, Vicunha
Circular fibres such as REFIBRA™ were an early step in Azgard9's circular work, which today includes Revive and 4,815 tonnes of recycled fibre bought in FY2026.
