Ten years after its first edition, Denim Première Vision chose a theme that matched the mood of the industry: R-Evolution. On 26–27 April 2017, the show in Paris set out to refresh itself and to work with brands and mills on "the denim of tomorrow". Azgard9 was listed among the weavers presenting new fabrics.
The 48-hour programme, as reported by Denimsandjeans.com, went beyond stands. It included masterclasses with experts from outside denim, a hackathon, a Première Vintage Market and, for the first time, live denim development projects designed by students from leading fashion and technology schools. The organisers reported 84 exhibitors.
For a vertically integrated mill such as Azgard9, the show was a chance to put its full range in front of brands and designers. At the time, the company ran spinning (open-end and ring), weaving (denim, selvedge denim and prepared-for-garment-dyeing fabrics) and a garment unit for cutting, stitching, washing and finishing. Its denim unit produced about 3.5 million metres a month.
Key facts
- ShowDenim Première Vision, 10th anniversary, 26–27 April 2017, Paris
- ThemeR-Evolution
- Scale84 exhibitors
- Programmemasterclasses, hackathon, Première Vintage Market, student development projects
- Azgard9's roleweaver, representing Pakistan
- Azgard9 capacity (2017)about 3.5 million metres of denim a month
Shows that look ahead suit Azgard9, a company that puts the future before fashion and develops its fabrics together with the brands it supplies.
