Denim Première Vision in Milan, in November 2022, was a show about circular concepts and efficiency. Sourcing Journal's report covered fabrics made from regenerated and recycled fibres, looms that cut selvedge waste, and fabrics designed to reduce online returns. Azgard9 brought two developments that fitted both themes.
Revive recycles Azgard9's own waste into new fabrics. Mian Farrukh Mehmood, head of product development for the denim division, said the mill's earlier collections had up to 20 percent recycled content in their fabric constructions, and that Revive now offered up to 40 percent. Because no new dye is added, the fabrics have zero liquid discharge.
Revive is built on an in-house recycling plant that turns industrial and post-consumer waste back into fibre for yarn, fabric and garments. Azgard9's CSR reporting describes two product families: Revive Denim, made with 100 percent denim waste, and Revive Pure, made with 100 percent white cotton waste, each with up to 10 percent other fibres and a customised option for buyers.
Ever-Fit is a "one size fits all" fabric, offered in denim and in a PFD version. At the same show, Turkish mill Tüsa presented fit-flexible fabrics as a solution for online sales and returns.
Sourcing Journal's 2022 Year in Review named Revive among the innovations of the show. The work has grown since: in FY2026, Azgard9 bought 4,815 tonnes of recycled fibre and increased leno waste recycling by 19 percent.
Key facts
- ShowDenim Première Vision, Milan, November 2022
- Revive recycled contentup to 40%, up from 20%
- Revive processno new dye added, zero liquid discharge
- Revive familiesRevive Denim (denim waste) and Revive Pure (white cotton waste)
- Ever-Fitone-size fabric in denim and PFD versions
- FY20264,815 tonnes of recycled fibre purchased
Turning its own waste into new denim is one of the clearest ways Azgard9 helps brand partners close the loop.
