Munich Fabric Start opened on 4 September 2018 with what Denimsandjeans.com called "probably the biggest Blue Zone of Munich till now". More than 110 denim companies from around the world took part: fabric mills, garment makers, accessory suppliers, and machinery, laser and chemical specialists.
Azgard9 exhibited on stand H7 A02 in Hall 7, the hall reserved for established mills. There the team met European brands and presented collections for the coming seasons.
The show itself had become a place for ideas as well as orders. The Blue Yard area showed new technologies, heritage and vintage showrooms and the latest process solutions. A "performance offensive" focused on fabric innovations, new end uses and complex functions such as finishes and washes. In the Catalyser area, Candiani and Lenzing presented an "Atelier & Repair" cooperation, while Berto showed fabrics made from production waste. The Denim Club hosted lectures, round tables and workshops, along with a screening of the documentary "Blue Gold: American Jeans".
Azgard9 had been part of Bluezone's Hall 7 since at least 2016, when the show's manager named it among the "All Star Mills". By 2018 the company was producing more than 30 million metres of denim a year on 242 looms.
Key facts
- ShowBluezone, Munich Fabric Start, from 4 September 2018
- Scalemore than 110 denim companies, the largest Bluezone to that date
- Azgard9 standH7 A02, Hall 7
- Azgard9 denim output, FY201830.4 million metres on 242 looms (installed capacity 40.0 million metres)
Repair, waste-based fabrics and better processes were the talking points in Munich, and they remain at the heart of how Azgard9 develops responsible denim with its partners.
