Circular fabrics often ask designers to compromise on performance or authenticity. For Fall '23, Azgard9 set out to avoid that trade-off. In April 2022, general manager Aamir Muhammad told Lenzing's Carved in Blue that the mill was building a collection on TENCEL™ and REFIBRA™ technologies "to address the circular economy without compromising performance and authenticity".
The collection blends those fibres with CiCLO®, Tru Temp365, Coolmax® EcoMade All Season, hemp and recycled cotton. The promise, in his words: "soft thrills, comfort for all seasons and an authentic '80s cool look, which fulfills the true meaning of circularity."
Colour was part of the story too. TENCEL™ Modal with Indigo Color technology was part of the collection. Matte TENCEL™ suited customers looking for an authentic look, especially in blends above 90 percent TENCEL™ and in men's ranges. And TENCEL™ Modal with Black eco color technology continued, because "a lot of customers are asking for sustainable stay black".
Asked what the mill was doing on climate change, Aamir Muhammad named three things: tree planting inside the company and with organisations across Pakistan; producing 100 percent renewable steam from biomass, with zero fossil fuels; and a 20 percent reduction in greenhouse gases in 2021.
Key facts
- SeasonFall '23, presented April 2022
- FibresTENCEL™, REFIBRA™, CiCLO®, Tru Temp365, Coolmax® EcoMade All Season, hemp, recycled cotton
- Colour technologiesTENCEL™ Modal with Indigo Color; TENCEL™ Modal with Black eco color; matte TENCEL™
- Energy100% renewable steam from biomass
- GHGdown 20% in 2021
Collections like Fall '23 let Azgard9's brand partners offer circular denim that still looks and feels like the real thing.
